5 Adtech VCs Reveal What Theyu00e2 $ re Seeking as well as What They Stay away from

.2024 has actually been actually an inconsistent year for adtech funding.U.S.-focused adtech startups, when adapted to snagging billions in equity capital annually, have increased nearly $360 million so far this year, putting it on track to be the industryu00e2 $ s slowest year in over a decade, per Crunchbase data. That decline is because of market concentration, improved regulatory tensions, as well as economic uncertainties.ADWEEK talked with 5 VCs who continue to buy adtech providers, despite these challenges, concerning what they are actually searching for as well as what they prevent. Maybe unsurprisingly, these clients are targeting possibilities in privacy-focused modern technologies as well as industry-specific places like connected TV.